Call tracking, in your world
Your business. Your call journey.
Find a workflow that fits the people you serve, the campaigns you run, and the questions you need to answer.
By business type
Start with the way your team operates.
Marketing agencies
Show how client campaigns connect with calls, lead quality, and the outcomes the team records.
Follow the workflowPublishers & affiliates
Connect campaign attribution, buyer requirements, qualification, and publisher earnings.
Follow the workflowCall buyers
Connect buyer requirements, delivery capacity, call review, and commercial terms.
Follow the workflowLocal businesses
Connect local advertising with the calls, inquiries, and follow-up your business receives.
Follow the workflowMulti-location businesses & franchises
Keep location-specific campaigns and calls understandable across a growing group of local teams.
Follow the workflowLead generation companies
Connect campaigns, call quality, partner delivery, and the recorded value of each opportunity.
Follow the workflowPay per call networks
Manage publisher supply, buyer demand, call qualification, and financial review in one connected workflow.
Follow the workflowBy industry
Follow the calls your customers actually make.
Home services
Understand which campaigns generate the service inquiries your team wants to handle.
Follow the workflowHVAC companies
Track heating and cooling inquiries by campaign, service request, and call outcome.
Follow the workflowPlumbing companies
Connect emergency, drain, and installation campaigns with the requests your team receives.
Follow the workflowRoofing companies
Connect repair, replacement, and inspection advertising with the conversations behind each inquiry.
Follow the workflowElectrical contractors
Track repair, upgrade, and installation inquiries across the marketing channels you use.
Follow the workflowPest control companies
Track pest-specific promotions and recurring-service inquiries with their conversation context.
Follow the workflowWater & fire restoration
Track restoration campaigns and review how urgent calls reach the people responsible for intake.
Follow the workflowGarage door companies
Understand calls from garage-door repair, opener, and installation campaigns.
Follow the workflowAuto repair shops
Connect repair and maintenance advertising with call requests and appointment follow-up.
Follow the workflowReal estate teams
Track calls from property promotions, signs, and campaigns while keeping follow-up context.
Follow the workflowBy marketing channel
Connect the promotion with the conversation.
Google Ads & paid search
Connect search campaign website visits with the calls and inquiries that follow.
Follow the workflowFacebook & Instagram campaigns
Follow social campaign visitors into website calls and form inquiries.
Follow the workflowMicrosoft Ads campaigns
Use campaign links and website call attribution to review calls from Microsoft Ads traffic.
Follow the workflowSEO & organic search
Review calls from website visitors with the available search source and landing-page context.
Follow the workflowOffline advertising
Track calls from signs, print, radio, television, and other campaigns with dedicated numbers.
Follow the workflowDirect mail campaigns
Assign tracking numbers to postcards and mail campaigns, then review the resulting inquiries.
Follow the workflowRadio & TV advertising
Track calls to numbers used in broadcast advertising and review the inquiries behind the response.
Follow the workflowBy business challenge
Find a clearer way to handle the next step.
Proving marketing value
Connect campaign activity with the inquiries and outcomes your business actually records.
Follow the workflowMissed-call follow-up
Review unanswered attempts, investigate the route, and organize an appropriate callback.
Follow the workflowEvaluating lead quality
Combine conversation evidence, quality rules, and saved outcomes when reviewing campaign leads.
Follow the workflowManaging client reporting
Keep client accounts separate and build repeatable reviews of call sources and outcomes.
Follow the workflowManaging call supply & demand
Review publisher traffic, buyer eligibility, bid responses, and commercial call outcomes.
Follow the workflowNo use cases match those filters.
Try another phrase or category, or clear the filters to explore the full library.
Frequently asked questions
Questions, answered.
Explore the details. Open a question for the answer.
How should I navigate the Lead Source use-case library?
Choose your business type, industry, marketing channel, or operating challenge. Each page connects a representative call journey with the tools and review questions relevant to that situation.
Can more than one use case apply to my business?
Yes. An HVAC company running search ads may use both the HVAC and paid-search pages. One describes the business request; the other explains source attribution.
Are the use-case journeys reported customer case studies?
No. They are illustrative workflows, not customer testimonials or measured results. They explain how a team can evaluate the product for a particular situation.
Where should an agency begin in the use-case library?
Start with the agency solution and client-reporting workflow. Then explore the industry and channel pages that match the clients you manage.
Which use cases apply to buying and selling calls?
Lead generation, pay-per-call networks, publishers, buyers, and call supply and demand cover commercial call operations. Those workflows go beyond measuring a business's own advertising.
Can a use-case page help me choose a first campaign to test?
Use its example to define a source, intended receiving team, and meaningful next step. Keep the first test focused enough that the result is easy to inspect.
Do the use cases assume every incoming call is valuable?
No. Review service fit, repeated inquiries, answer coverage, and actual outcomes. A total of calls does not show that every inquiry was useful or converted.
How are use cases connected with the feature library?
Each detailed use case points to relevant tools, such as tracking numbers, schedules, or conversation review. Use those pages to examine the capability behind the example.
Can I use the library if my exact trade is not listed?
Look for a similar receiving and follow-up process, then review the channel or challenge pages. The important connection is the way inquiries arrive and become useful work.
How should I evaluate a use case during early access?
Compare the described workflow with your actual requirements and run a representative test. Include a missed or unsuitable inquiry so you can assess handling as well as attribution.
Does choosing a use case change Lead Source's US-only scope?
No. Every calling and texting workflow remains limited to United States phone numbers, regardless of the industry or marketing channel described.
What can I find in the by business type use cases?
Start with the way your team operates. These pages use that perspective to explain the source, receiving process, and outcomes worth reviewing.
What can I find in the by industry use cases?
Follow the calls your customers actually make. These pages use that perspective to explain the source, receiving process, and outcomes worth reviewing.
What can I find in the by marketing channel use cases?
Connect the promotion with the conversation. These pages use that perspective to explain the source, receiving process, and outcomes worth reviewing.
What can I find in the by business challenge use cases?
Find a clearer way to handle the next step. These pages use that perspective to explain the source, receiving process, and outcomes worth reviewing.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.