Separate the sources you pay for
Use dedicated numbers for promotions and website attribution for visits. Start with the campaigns you need to evaluate rather than trying to label everything at once.
For Local businesses
Know what brings the neighborhood to you.
Connect local advertising with the calls, inquiries, and follow-up your business receives.
- 01SourceNeighborhood promotion
- 02ConversationService inquiry
- 03Next stepEstimate arranged
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
A postcard, a search result, and a word-of-mouth visit can all end with the same ringing phone. Give your main marketing sources a clear identity so you can tell which ones bring the inquiries your team wants to handle.
Connect to the people who answer
Route calls to the local team and plan what happens outside its working hours. Review unanswered attempts when a promotion creates more demand.
Record what the customer needed
Use call details, available recordings, and saved outcomes to distinguish new work from repeat questions. A high call total alone does not prove a campaign worked.
The question worth asking
Which promotion brought a useful new inquiry?
Review the campaign alongside the conversation and outcome. Compare similar periods and the kinds of jobs requested before deciding whether to repeat a promotion.
Bring these details into the review
01Calls by promotion
02Answered and unanswered attempts
03Recorded inquiry outcomes
The tools behind the workflow
Bring the right details together.
Call tracking
See which campaigns generate calls, then connect the source with the conversation and its outcome.
Explore featureBusiness hours & fallback routing
Use schedules and fallback handling to match incoming calls with the team's availability.
Explore featureLead management & outcomes
Organize people, custom lead details, follow-up stages, and recorded outcomes alongside call activity.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Do I need to replace my main business number?
You can use campaign tracking numbers that route to your receiving team. Plan any change to an established public number separately.
Can I track printed advertising?
Yes. Give a print campaign a dedicated number so calls to that number can be associated with that source.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.