Define the deal before traffic starts
Record accepted call types, buyer prices, and publisher terms. Make the qualification rules understandable to both sides of the relationship.
For Pay per call networks
Keep the network connected from supply to settlement.
Manage publisher supply, buyer demand, call qualification, and financial review in one connected workflow.
- 01SourcePublisher sends a call
- 02ConversationEligible buyer receives it
- 03Next stepQualification and earnings reviewed
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
A network's job is to make several relationships work on the same call. Publishers need clear terms, buyers need suitable inquiries, and operations needs to explain what was delivered and what it earned.
Route against current demand
Use buyer eligibility, caps, and connected bids to decide where a call can go. Review no-match cases as well as successful connections.
Keep the financial trail reviewable
Connect invoices, payout batches, and adjustments to the relevant calls. Approval, payment, and settlement should remain distinct states in the review.
The question worth asking
Can your team explain the path and value of this call?
Start with the publisher, follow the routing decision, and inspect qualification and earnings. A connected history makes partner questions easier to resolve.
Bring these details into the review
01Publisher delivery quality
02Buyer eligibility and acceptance
03Invoices, adjustments, and payout status
The tools behind the workflow
Bring the right details together.
Real-time bidding
Request bids from connected buyers and review how a call is matched to an eligible offer.
Explore featurePublisher management
Organize publishers, campaign participation, tracking numbers, and the calls they send.
Explore featurePublisher payout management
Review publisher earnings, prepare payout batches, and track approvals and payment status.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Does a network need real-time bidding for every call?
No. Your routing approach should match the commercial arrangement. Direct and other distribution strategies may be more appropriate for some campaigns.
Are publisher payouts always instant?
No. Review, approval, available funding, and the configured payment service affect the payout workflow. Do not equate a qualified call with an immediate bank deposit.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.