Lead Source
Real-time bidding

Let eligible buyers compete for the call.

Request bids from connected buyers and review how a call is matched to an eligible offer.

Pay per call · Built for US call workflows
Lead SourceIllustrative example
Real-time bidding
  1. CallRepair inquiry in covered ZIP
  2. AuctionEligible buyers return bids
  3. ResultSelected bid linked to delivery

Connect eligible buyers

Configure the buyer connections and campaign terms.

Explore the steps above. Sample details show the workflow, not a live account.

Pay per call

What changes in your day.

A call's value can vary with its service, location, and the buyers available right now. Real-time bidding asks connected buyers for a price before committing the call, bringing demand into the routing decision.

01

Ask the buyers before connecting

Send a bidding request to configured buyer connections. Collect the responses and apply the campaign's eligibility and pricing requirements.

02

Keep the winning bid connected to delivery

A price alone is not the complete transaction. Check the agreed bid and the call handoff together so the selected buyer matches the terms used for the connection.

03

Test an auction before relying on it

Review bidding behavior with a test. Inspect no-bid responses, unavailable buyers, and failed attempts as well as the successful path.

From setup to review

Put it to work.

  1. 01

    Connect eligible buyers

    Configure the buyer connections and campaign terms.

  2. 02

    Request and evaluate bids

    Compare responses against the requirements for that call.

  3. 03

    Review the call handoff

    Follow the selected bid through the connection and outcome.

Put the workflow to the test.

Test bids, no-match results, and expiry. Review setup, failure cases, and the evidence behind an outcome.

Read the practical guide

A closer look

Useful answers before you start.

Explore the workflow above, then bring your own requirements to an early-access conversation.

Does the highest price always win?

A bid still needs to meet the configured eligibility and commercial rules. An unavailable or ineligible buyer should not receive a call simply because its quoted price is higher.

Can I test buyer bidding before sending live calls?

The bidding workflow includes auction testing. Use it to review responses and failure cases before depending on a connection.

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