Keep source quality visible
Use numbers and website attribution to identify the campaign. Review recordings and outcomes to learn which traffic produces relevant service inquiries.
For Lead generation companies
Follow the lead from first interest to delivery.
Connect campaigns, call quality, partner delivery, and the recorded value of each opportunity.
- 01SourceService campaign landing page
- 02ConversationEligible receiving business
- 03Next stepQualification reviewed
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
A lead generation business needs to understand both sides of the call: where demand came from and what happened when it reached the receiving business. Keep those stages connected before judging a source by volume or a buyer by revenue alone.
Match delivery to the opportunity
Use buyer requirements, locations, hours, and capacity when routing. The best-looking price is irrelevant if the receiver cannot handle the request.
Connect delivery with commercial records
Review qualification and agreed pricing alongside buyer charges and publisher earnings. Keep corrections connected to the original call.
The question worth asking
Did the source create a call the receiving business could use?
Compare the inquiry, the receiving buyer, and the qualification result. That gives your team a more useful view than cost per incoming call on its own.
Bring these details into the review
01Source and campaign
02Delivery eligibility
03Qualified commercial outcomes
The tools behind the workflow
Bring the right details together.
Website attribution & number swapping
Use dynamic number insertion to connect website sessions, campaign information, and incoming calls.
Explore featureGeographic targeting & call caps
Apply location, operating-hour, and capacity requirements before choosing a receiving buyer.
Explore featureCall qualification & disputes
Apply commercial call rules and review disputed outcomes against the call details and agreed terms.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Can I start with tracking before running pay per call?
Yes. Call tracking and call-business operations have separate plans and workflows. Choose the plan that matches what you need to operate.
Are outside traffic partners supported?
Publisher management and bidding connections support partner workflows. Each connection and commercial arrangement still needs configuration and testing.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.