Lead Source for publishers

Know the value of your traffic.

Follow the calls your campaigns generate, connect them to buyers, and review qualification and payout records.

See your side of the call

Keep the source in the story.

For a pay-per-call publisher, the conversation starts long before the phone rings. Connect the traffic source, campaign, receiving buyer, and call outcome in one view.

01

Organize your campaigns

Keep tracking numbers, campaign settings, and partner relationships together.

02

Review qualified calls

Understand which calls meet the criteria associated with a campaign.

03

Track payout records

Review payable records and performance in context. Automated funding and transfers are not enabled in the current foundation.

Lead SourceSample data

Your calls, connected.

Last 7 days
Total calls1,284
Qualified calls892
Call revenue$18,740
Call volumeDaily calls
Google Search → Home ServicesConnected to the right buyer · 03:42
Qualified

The tools behind your workflow

From campaign to conversation.

Know what’s driving calls.

Connect calls to campaigns with dedicated tracking numbers and dynamic number insertion.

Explore call tracking

Give every call a destination.

Use IVR, direct, weighted, and round-robin routing to match your call handling to your business.

Explore call routing

Put your call business in focus.

Connect campaigns, publishers, buyers, qualification criteria, and financial records in one workspace.

Explore pay-per-call

Get the whole picture

Explore a sample call journey.

See how source information, routing, and call review connect in an illustrative walkthrough.

Open the product walkthrough

Meet your next growth tool

Let’s talk about your call business.

Get an early look at Lead Source, built for the way your business handles calls.