Start with a price request
The publisher sends the available call information to ask whether there is an eligible opportunity. This first request is often called a ping.
Publisher ping/post connections
Check demand before the publisher sends the call.
Let a publisher's system request a price and use the accepted terms for the call handoff.
Pay per call · Built for US call workflowsPublisher ping/post connections
- PingPublisher requests a price
- DecisionEligible opportunity returned
- PostCall delivered under accepted terms
Agree on the connection
Set up the publisher relationship and the information the request will carry.
Publisher ping/post connections
- PingPublisher requests a price
- DecisionEligible opportunity returned
- PostCall delivered under accepted terms
Test the quote
Check the price request and the returned opportunity.
Publisher ping/post connections
- PingPublisher requests a price
- DecisionEligible opportunity returned
- PostCall delivered under accepted terms
Verify the delivery
Confirm that the incoming call matches the accepted terms.
Explore the steps above. Sample details show the workflow, not a live account.
Pay per call
What changes in your day.
Publishers need to know whether a call fits your demand before transferring it. A ping/post connection separates the price request from the call delivery so both steps can be checked against the agreed terms.
Connect the accepted opportunity
The later handoff, often called the post, uses the accepted bid terms. Review the relationship between the quote and the incoming call.
Handle the paths without a match
A request may receive no eligible bid or become unsuitable before delivery. Test those cases so the publisher's system handles them deliberately.
From setup to review
Put it to work.
- 01
Agree on the connection
Set up the publisher relationship and the information the request will carry.
- 02
Test the quote
Check the price request and the returned opportunity.
- 03
Verify the delivery
Confirm that the incoming call matches the accepted terms.
Put the workflow to the test.
Read the publisher request and handoff guide. Review setup, failure cases, and the evidence behind an outcome.
Read the practical guideA closer look
Useful answers before you start.
Explore the workflow above, then bring your own requirements to an early-access conversation.
What does ping/post mean?
It is a two-part handoff: first ask whether the call is wanted and at what price, then deliver it using the accepted terms. The exact connection needs to be configured and tested.
Does this mean every outside platform connects without setup?
No. Each publisher connection needs compatible requests, agreed terms, and testing. A supported workflow is not a promise of a prebuilt connector for every service.
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