Lead Source for buyers

Put call quality in the picture.

Review where calls came from, how they were routed, and whether they meet your campaign criteria.

See your side of the call

A clearer view of the calls you receive.

Bring source information, call handling, and conversation review together. Understand a call’s journey before deciding what it means for your campaign.

01

Define your destinations

Organize receiving teams and destinations around the campaigns they serve.

02

Follow the route

Review how a call was connected and what happened along the way.

03

Evaluate the conversation

Review recordings, transcripts, and qualification outcomes together.

Lead SourceSample data

Your calls, connected.

Last 7 days
Total calls1,284
Qualified calls892
Call revenue$18,740
Call volumeDaily calls
Google Search → Home ServicesConnected to the right buyer · 03:42
Qualified

The tools behind your workflow

From campaign to conversation.

Know what’s driving calls.

Connect calls to campaigns with dedicated tracking numbers and dynamic number insertion.

Explore call tracking

Give every call a destination.

Use IVR, direct, weighted, and round-robin routing to match your call handling to your business.

Explore call routing

Put your call business in focus.

Connect campaigns, publishers, buyers, qualification criteria, and financial records in one workspace.

Explore pay-per-call

Get the whole picture

Explore a sample call journey.

See how source information, routing, and call review connect in an illustrative walkthrough.

Open the product walkthrough

Meet your next growth tool

Let’s talk about your call business.

Get an early look at Lead Source, built for the way your business handles calls.