Call tracking

Know what’s driving calls.

Move from a count of incoming calls to a clear view of the campaigns and sources behind them.

Built into your workflow

A clearer way to handle call tracking.

01

Campaign tracking numbers

Give a campaign its own local or toll-free number to connect incoming calls to the right source.

02

Dynamic number insertion

Use website number pools to connect a visitor’s session to an incoming call.

03

Call history with context

Review source, caller information, destination, duration, and outcomes together.

Google SearchHome services campaign
Source
Dedicated tracking numberCampaign attribution attached
Inbound callThe source stays with the conversation
Tracked

Illustrative product walkthrough · sample call

How it fits together

From setup to understanding.

  1. 01

    Assign a number to your campaign.

  2. 02

    Connect website visits and inbound calls.

  3. 03

    Review which campaigns generated conversations.

A connected platform

See the rest of the journey.

Meet your next growth tool

Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.