Lead Source
Tracking numbers

Local & toll-free call tracking numbers.

Find and manage US local and toll-free numbers for the campaigns, clients, and locations you track.

Tracking & attribution · Built for US call workflows
Lead SourceIllustrative example
Tracking numbers
  1. Number typeUS local number
  2. AssignmentAustin search campaign
  3. Receiving teamAustin service desk

Find a number

Search available US numbers for the market you serve.

Explore the steps above. Sample details show the workflow, not a live account.

Tracking & attribution

What changes in your day.

Your website, a postcard, and a paid ad should not disappear into the same unexplained phone total. Assign numbers around the way you market, then keep each number connected to the campaign and team it serves.

01

Choose local or toll-free

Select a number that fits the campaign. Lead Source supports United States calling; availability depends on the numbers offered by the carrier.

02

Keep ownership organized

Know which account and campaign a number belongs to. Give numbers useful names so your team can recognize their purpose without memorizing digits.

03

Connect numbers to a route

A number is the entry point, not the whole workflow. Choose how calls are handled, then review activity before changing or retiring a campaign.

From setup to review

Put it to work.

  1. 01

    Find a number

    Search available US numbers for the market you serve.

  2. 02

    Assign its purpose

    Connect it to the campaign and call handling you want.

  3. 03

    Track its activity

    Review incoming calls and keep active numbers organized as campaigns change.

Make an informed choice

Plan your number inventory before adding more campaigns.

A tracking number gives a campaign an identifiable phone entry point. Its assignment needs to stay understandable after launch: which business owns it, where it appears, which team answers, and whether older advertising can still generate calls. Lead Source organizes numbers by account and campaign so that inventory remains connected to the call workflow.

Choose a US local or toll-free number around the audience and placement. Local inventory depends on carrier availability; an area code alone does not prove where a caller lives. Budget for number rental separately from minutes and the platform subscription. A website attribution pool also needs inventory, so include it when estimating the total number count.

Illustrative number inventory decisions
PlacementAssignment to keepBefore changing the number
Printed mailerCampaign, distribution area, and mailing dateCheck whether copies can still produce responses
Location-specific promotionBranch, campaign, and receiving routeCheck local hours and the fallback destination
Website number poolWebsite and pool purposeReview visitor overlap and attribution behavior

Reuse can make two campaigns look like one.

If an old postcard and a new promotion use the same number, the dialed number alone cannot distinguish them. Keep the old assignment active while responses remain plausible, or document the ambiguity in your analysis. A clean inventory is more useful than assuming every call belongs to the newest campaign using that number.

Before moving an existing business number, inventory every place it appears and confirm the carrier's transfer process. Test the new route before calling the move complete. Campaign numbers can forward to your existing receiving team, so measuring an additional channel does not automatically require moving the business's established public line.

A closer look

Useful answers before you start.

Explore the workflow above, then bring your own requirements to an early-access conversation.

Are numbers included in the plan fee?

Phone numbers are billed separately from the platform plan. The pricing page lists local and toll-free rates, including lower usage rates on higher plans.

Can I use international numbers?

Lead Source is for United States calling and texting. The product checks that saved and dialed phone numbers meet that requirement.

Meet your next growth tool

Let’s connect the dots on your calls.

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