Choose the level of comparison
Decide whether you need to distinguish a creative, mailing area, or drop. Assign numbers at that level before printing.
For Direct mail campaigns
Know which mail drop made the phone ring.
Assign tracking numbers to postcards and mail campaigns, then review the resulting inquiries.
- 01SourceNeighborhood postcard
- 02ConversationRecipient calls the printed number
- 03Next stepEstimate inquiry recorded
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
Mail campaigns arrive in different neighborhoods at different times. Give the drops you want to compare their own tracking so the review can connect incoming calls with the promotion people received.
Check the receiving experience
Test the number and call route before distributing the mail. Confirm the receiving team understands the offer being promoted.
Allow for delayed response
People may keep a postcard and call later. Review activity over a suitable period and keep that timing in mind when comparing drops.
The question worth asking
Did this mailing create the inquiries it was designed to generate?
Compare the calls to the campaign number with the requests and outcomes your team records. Match the reporting period to how the mailing was distributed.
Bring these details into the review
01Calls by mail drop
02Response timing
03Recorded inquiry outcomes
The tools behind the workflow
Bring the right details together.
Tracking numbers
Find and manage US local and toll-free numbers for the campaigns, clients, and locations you track.
Explore featureCall recording
Review recorded calls with their campaign, routing details, and saved outcomes.
Explore featureCustom reports & CSV exports
Filter call and operational reports, then download results as a spreadsheet-ready CSV file.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Can I compare two postcard designs?
Use a separate tracking number for each design if you need to distinguish their calls. Keep other differences in distribution in mind when comparing results.
Does a tracking number identify the exact household?
No. A campaign number identifies the source it was assigned to. It does not prove which household saw the mailing.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.