Keep campaign links consistent
Use campaign information that makes the source understandable in later reporting. Check a real test visit before relying on the attribution.
For Google Ads & paid search
The click is only the start.
Connect search campaign website visits with the calls and inquiries that follow.
- 01SourceSearch campaign landing page
- 02ConversationWebsite visitor calls
- 03Next stepInquiry outcome reviewed
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
A paid-search visitor can leave the landing page by picking up the phone. Use website attribution to keep available source and campaign details with that call, then review whether the conversation matched the intent of the campaign.
Connect visits with calls
Use a website number pool to associate the visitor's session with the incoming call. Size and test the pool around the traffic you expect.
Evaluate the conversation
Compare call activity with the service requested and the outcome the team records. A click and a connected call still do not prove a sale.
The question worth asking
What happened after the search visitor left the page?
Open the call with its available source context, then review the conversation and recorded next step. Use that evidence alongside advertising-platform reports.
Bring these details into the review
01Available campaign source
02Connected website calls
03Recorded inquiry outcomes
The tools behind the workflow
Bring the right details together.
Website attribution & number swapping
Use dynamic number insertion to connect website sessions, campaign information, and incoming calls.
Explore featureLead scoring & quality rules
Use conversation rules and scores to help your team review the quality of incoming leads.
Explore featureCall analytics & reporting
Review call activity, sources, destinations, and recorded outcomes across your campaigns.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Does source tracking automatically send conversions to Google Ads?
Website attribution and sending conversions back to an ad platform are separate workflows. Confirm the specific connection and conversion setup you need.
Will every call show the exact search keyword?
No. Keyword visibility depends on the information supplied by the advertising platform and tracking setup. Do not infer a keyword simply from a campaign label.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.