Name campaigns for a useful review
Use consistent source and campaign information in the links you control. Make it clear which service or promotion the visit belongs to.
For Microsoft Ads campaigns
Keep search inquiries visible after the click.
Use campaign links and website call attribution to review calls from Microsoft Ads traffic.
- 01SourceMicrosoft search campaign
- 02ConversationVisitor calls the website number
- 03Next stepRequest and outcome reviewed
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
An advertising report shows the visit. Your receiving team hears the request. Connect those parts of the journey so you can review search inquiries with the campaign information available for the visit.
Test the website call journey
Check the landing page, displayed tracking number, and resulting call details. A tested path is more useful than assuming the setup works.
Compare relevant outcomes
Review calls alongside the requested service and the team's saved result. Use comparable periods when evaluating campaigns.
The question worth asking
What kind of inquiry followed the search visit?
Keep the available source details with the conversation and recorded outcome. Review that evidence alongside the advertising platform's own reports.
Bring these details into the review
01Campaign context
02Website-to-call connection
03Saved lead outcomes
The tools behind the workflow
Bring the right details together.
Website attribution & number swapping
Use dynamic number insertion to connect website sessions, campaign information, and incoming calls.
Explore featureCall tracking
See which campaigns generate calls, then connect the source with the conversation and its outcome.
Explore featureCustom reports & CSV exports
Filter call and operational reports, then download results as a spreadsheet-ready CSV file.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Does this include a native Microsoft Ads connector?
No native connector is promised by this workflow. Campaign attribution through website tracking is separate from sending conversion events back to Microsoft Ads.
Can I compare this traffic with other sources?
Yes. Use consistent campaign naming and review criteria so the reports compare similar kinds of inquiries.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.