Separate campaigns deliberately
Use different numbers where you need different answers. One shared number across several promotions cannot distinguish which promotion the caller encountered.
For Offline advertising
Give the printed number a measurable purpose.
Track calls from signs, print, radio, television, and other campaigns with dedicated numbers.
- 01SourceOffline promotion
- 02ConversationCampaign number rings
- 03Next stepCall outcome reviewed
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
When someone hears or sees an ad away from your website, a dedicated phone number can keep that source visible. Plan the number around the campaign and review the conversation after it reaches the team.
Keep the published number consistent
Check the digits and receiving route before materials go out. A routing test is especially useful when printed assets will remain in circulation.
Evaluate what the calls became
Review the request and saved next step with the source. Compare campaign periods while allowing for materials that continue generating calls later.
The question worth asking
Which offline promotion brought the conversation?
Use the campaign number as the source, then review the inquiry and its outcome. Keep your interpretation at the campaign level the number actually represents.
Bring these details into the review
01Calls to each campaign number
02Answer coverage
03Outcomes during and after the campaign
The tools behind the workflow
Bring the right details together.
Tracking numbers
Find and manage US local and toll-free numbers for the campaigns, clients, and locations you track.
Explore featureCall routing
Send callers to the right team with direct, priority, round-robin, and weighted call routing.
Explore featureCall analytics & reporting
Review call activity, sources, destinations, and recorded outcomes across your campaigns.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Can one number distinguish several printed ads?
Not by itself. If several ads share a number, calls identify that shared source. Use separate numbers when you need to compare the ads independently.
Should I retire the number as soon as the ad ends?
Consider how long people may keep or encounter the material. Review ongoing activity before changing a number associated with published advertising.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.