Keep location and campaign connected
Assign numbers around the locations and promotions you need to compare. Use consistent naming so another teammate can understand the structure.
For Multi-location businesses & franchises
Call tracking for multiple locations and franchises.
Keep location-specific campaigns and calls understandable across a growing group of local teams.
- 01SourceAustin service campaign
- 02ConversationAustin front desk
- 03Next stepLocal appointment request
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
A regional campaign may reach several towns, but the caller still needs one local team. Organize numbers and campaigns around locations so your review can distinguish marketing performance from a call-handling problem at a particular branch.
Route for the local working day
Connect each campaign to the appropriate receiving team and hours. Check time zones and fallback handling when locations operate on different schedules.
Compare with local context
Review call activity and saved outcomes by location. Consider differences in opening hours and service coverage before drawing conclusions from raw call totals.
The question worth asking
Is the campaign reaching the location it was built for?
Follow the tracking number through the route, then review the receiving team's result. Use separate accounts where the business structure calls for stronger separation.
Bring these details into the review
01Calls by location
02Local answer coverage
03Outcomes by service campaign
The tools behind the workflow
Bring the right details together.
Tracking numbers
Find and manage US local and toll-free numbers for the campaigns, clients, and locations you track.
Explore featureCall routing
Send callers to the right team with direct, priority, round-robin, and weighted call routing.
Explore featureMultiple client accounts
Manage separate business accounts while keeping a consistent way to track calls and review campaigns.
Explore featureMake an informed choice
Measure each branch without losing the regional picture.
Multi-location call tracking starts with a structure your local teams can recognize. Assign numbers and campaigns around the branch and promotion, then connect each entry point to the correct receiving route. Lead Source supports campaign organization and separate accounts where the business needs distinct access. A location's marketing identity and the destination that answers should remain explicit.
Use a consistent naming pattern, such as branch, service, and channel, so regional reviews compare like with like. Check the local timezone and business hours before evaluating unanswered calls. A branch open six days a week and one open four days should not be ranked by raw volume without explaining that difference.
| Campaign | Receiving arrangement | Review alongside call totals |
|---|---|---|
| Austin · repairs · paid search | Austin team during its local working hours | Answer coverage and repair inquiry outcomes |
| Dallas · installations · paid search | Dallas team and its configured fallback | Estimate requests and follow-up status |
| Regional promotion | A deliberately chosen route for that campaign | Which location actually received each inquiry |
A caller's area code is not a branch assignment.
People keep mobile numbers when they move and may call on behalf of another property. Use the campaign's intended location and confirm the requested service address through your intake process. Do not assume a local tracking number automatically identifies the nearest branch or that a regional campaign's total belongs equally to every location.
Before expanding to another branch, test that branch's number, working hours, and fallback destination. Review who can access its calls and exports. During the regional review, compare qualified inquiries and answer coverage using consistent definitions, then inspect local circumstances before reallocating spend. Centralized reporting is most useful when the local detail remains available.
Put the next step into practice.
Review Google Business Profile call tracking
Plan location-specific number assignments and understand attribution limits.
Plan call tracking around local SEOKeep your public business information and campaign inventory coherent.
Review larger account requirementsBring your branch structure, access needs, and expected usage into the discussion.
Before you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Can locations have different call routes?
Use campaign and number assignments that match each location's receiving team. Test the expected path for each location before running traffic.
Should every location be a separate account?
That depends on who manages and accesses the information. Separate accounts are useful when businesses or teams need distinct access and operations.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.