Give the campaign a distinct number
Use a number people can reach and your team can recognize in reporting. Decide whether separate stations or creatives need separate tracking.
For Radio & TV advertising
Keep broadcast-driven calls connected to the campaign.
Track calls to numbers used in broadcast advertising and review the inquiries behind the response.
- 01SourceBroadcast campaign
- 02ConversationListener or viewer calls
- 03Next stepInquiry reviewed
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
A broadcast can generate interest immediately or long after someone hears it. Use a dedicated campaign number and inspect call timing and outcomes without assuming every nearby call was caused by one particular airing.
Prepare for changes in call volume
Review receiving coverage and fallback handling around the campaign. Check unanswered attempts after periods of increased activity.
Interpret timing carefully
Call timing can support a campaign review, but it does not prove which airing a person heard. Use the source represented by the tracking number.
The question worth asking
What conversations followed the broadcast campaign?
Review calls to its number with connection results and saved outcomes. Combine that evidence with the actual media schedule rather than treating timing as certainty.
Bring these details into the review
01Campaign-number call volume
02Answer coverage around airings
03Recorded inquiry results
The tools behind the workflow
Bring the right details together.
Tracking numbers
Find and manage US local and toll-free numbers for the campaigns, clients, and locations you track.
Explore featureBusiness hours & fallback routing
Use schedules and fallback handling to match incoming calls with the team's availability.
Explore featureCall analytics & reporting
Review call activity, sources, destinations, and recorded outcomes across your campaigns.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Can a call be attributed to an exact airing?
A tracking number identifies its assigned campaign. Determining an exact airing requires additional evidence; call timing alone is not proof.
Can radio and TV share a number?
They can, but that gives you a combined source. Use separate numbers if you need to compare the channels independently.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.