Give each promotion useful context
Use consistent campaign links for the promotions you want to compare. Check that a visit carries the expected source information.
For Facebook & Instagram campaigns
Bring the conversation back to the campaign.
Follow social campaign visitors into website calls and form inquiries.
- 01SourceSocial service promotion
- 02ConversationLanding-page inquiry
- 03Next stepLead reviewed by the team
One inquiry. Its context stays connected.
Built around your day
Start with the way you work.
A social promotion can create interest long before the person explains what they need. Keep campaign information with website inquiries so your team can review the requests behind the clicks and reactions.
Track the ways people inquire
Review calls and website form submissions together where they are connected. Different contact methods can lead to different follow-up needs.
Review intent in the conversation
Read available transcripts and saved outcomes to understand whether the promotion created suitable service inquiries.
The question worth asking
Did the promotion generate interest the team could act on?
Review the request and its campaign together. Distinguish relevant inquiries from comments, clicks, and interactions that never became a conversation with the business.
Bring these details into the review
01Campaign-linked website inquiries
02Call and form mix
03Recorded follow-up results
The tools behind the workflow
Bring the right details together.
Website attribution & number swapping
Use dynamic number insertion to connect website sessions, campaign information, and incoming calls.
Explore featureForm tracking
Connect website form inquiries with lead records, source information, and your team's follow-up.
Explore featureCall transcription
Review English call transcripts alongside recordings, source information, and the call outcome.
Explore featureBefore you start
A few useful details.
Fit the setup to your actual campaigns, receiving team, and follow-up process.
Is this a native Meta integration?
This page describes tracking visits and inquiries from social campaigns. It does not promise a native Meta connection or automatic conversion uploads.
Can we compare different promotions?
Yes, when campaign information and tracking are set up consistently. Review the inquiries and outcomes as well as the incoming volume.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.