Make the question specific
Choose the change you want to evaluate and the outcome that matters. Keep unrelated changes out of the comparison where possible.
Campaign experiments
Compare a change before making it the default.
Review experiment assignments and results using consistent call and campaign criteria.
Reporting & monitoring · Built for US call workflows
Sample activityQuestion
Mon
Tue
Wed
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Fri
Which campaign approach performs better?
Define the comparison
Choose a focused campaign question and the result you want to review.
Sample activityEvidence
Mon
Tue
Wed
Thu
Fri
Assigned calls and outcomes
Run and observe
Review assignments and allow enough relevant activity to assess the change.
Sample activityDecision
Mon
Tue
Wed
Thu
Fri
Team reviews the results
Decide what to keep
Inspect the results and make a deliberate decision about the next configuration.
Explore the steps above. Sample details show the workflow, not a live account.
Reporting & monitoring
What changes in your day.
A new approach should be judged against a clear question. Use experiments to organize the comparison, inspect the results, and decide whether the change is worth keeping.
Review the groups and results
Inspect how the experiment was assigned and compare the available outcomes. Small or uneven samples deserve a closer look before you act.
Keep the final decision with your team
An experiment report is evidence for a decision. It does not mean the system automatically selects or deploys a winning configuration.
From setup to review
Put it to work.
- 01
Define the comparison
Choose a focused campaign question and the result you want to review.
- 02
Run and observe
Review assignments and allow enough relevant activity to assess the change.
- 03
Decide what to keep
Inspect the results and make a deliberate decision about the next configuration.
A closer look
Useful answers before you start.
Explore the workflow above, then bring your own requirements to an early-access conversation.
Does Lead Source automatically deploy the winner?
No. The experiment workflow provides assignments and comparative results. Your team decides whether and how to apply a change.
Is a small early difference enough to make a decision?
Not necessarily. Consider sample size, consistency, and whether the groups are comparable before treating an observed difference as reliable.
Meet your next growth tool
Let’s connect the dots on your calls.
Get an early look at Lead Source, built for the way your business handles calls.