# Radio & TV advertising

> Track calls to numbers used in broadcast advertising and review the inquiries behind the response. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/radio-tv/

For Radio & TV advertising

## Keep broadcast-driven calls connected to the campaign.

Track calls to numbers used in broadcast advertising and review the inquiries behind the response.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/radio-tv/#workflow)

Radio & TV advertising Illustrative journey

- 01 Source Broadcast campaign

- 02 Conversation Listener or viewer calls

- 03 Next step Inquiry reviewed

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/radio-tv/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/radio-tv/#review)[Common questions](https://getleadsource.io/use-cases/radio-tv/#questions)

Built around your day

### Start with the way you work.

A broadcast can generate interest immediately or long after someone hears it. Use a dedicated campaign number and inspect call timing and outcomes without assuming every nearby call was caused by one particular airing.

01

#### Give the campaign a distinct number

Use a number people can reach and your team can recognize in reporting. Decide whether separate stations or creatives need separate tracking.

02

#### Prepare for changes in call volume

Review receiving coverage and fallback handling around the campaign. Check unanswered attempts after periods of increased activity.

03

#### Interpret timing carefully

Call timing can support a campaign review, but it does not prove which airing a person heard. Use the source represented by the tracking number.

The question worth asking

### What conversations followed the broadcast campaign?

Review calls to its number with connection results and saved outcomes. Combine that evidence with the actual media schedule rather than treating timing as certainty.

Bring these details into the review

01 Campaign-number call volume

02 Answer coverage around airings

03 Recorded inquiry results

The tools behind the workflow

### Bring the right details together.

[Tracking numbersFind and manage US local and toll-free numbers for the campaigns, clients, and locations you track.Explore feature](https://getleadsource.io/features/tracking-numbers/)[Business hours & fallback routingUse schedules and fallback handling to match incoming calls with the team's availability.Explore feature](https://getleadsource.io/features/business-hours/)[Call analytics & reportingReview call activity, sources, destinations, and recorded outcomes across your campaigns.Explore feature](https://getleadsource.io/features/reporting/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Can a call be attributed to an exact airing? +

A tracking number identifies its assigned campaign. Determining an exact airing requires additional evidence; call timing alone is not proof.

Can radio and TV share a number? +

They can, but that gives you a combined source. Use separate numbers if you need to compare the channels independently.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)