# Pay per call networks

> Manage publisher supply, buyer demand, call qualification, and financial review in one connected workflow. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/pay-per-call-networks/

For Pay per call networks

## Keep the network connected from supply to settlement.

Manage publisher supply, buyer demand, call qualification, and financial review in one connected workflow.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/pay-per-call-networks/#workflow)

Pay per call networks Illustrative journey

- 01 Source Publisher sends a call

- 02 Conversation Eligible buyer receives it

- 03 Next step Qualification and earnings reviewed

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/pay-per-call-networks/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/pay-per-call-networks/#review)[Common questions](https://getleadsource.io/use-cases/pay-per-call-networks/#questions)

Built around your day

### Start with the way you work.

A network's job is to make several relationships work on the same call. Publishers need clear terms, buyers need suitable inquiries, and operations needs to explain what was delivered and what it earned.

01

#### Define the deal before traffic starts

Record accepted call types, buyer prices, and publisher terms. Make the qualification rules understandable to both sides of the relationship.

02

#### Route against current demand

Use buyer eligibility, caps, and connected bids to decide where a call can go. Review no-match cases as well as successful connections.

03

#### Keep the financial trail reviewable

Connect invoices, payout batches, and adjustments to the relevant calls. Approval, payment, and settlement should remain distinct states in the review.

The question worth asking

### Can your team explain the path and value of this call?

Start with the publisher, follow the routing decision, and inspect qualification and earnings. A connected history makes partner questions easier to resolve.

Bring these details into the review

01 Publisher delivery quality

02 Buyer eligibility and acceptance

03 Invoices, adjustments, and payout status

The tools behind the workflow

### Bring the right details together.

[Real-time biddingRequest bids from connected buyers and review how a call is matched to an eligible offer.Explore feature](https://getleadsource.io/features/real-time-bidding/)[Publisher managementOrganize publishers, campaign participation, tracking numbers, and the calls they send.Explore feature](https://getleadsource.io/features/publisher-management/)[Publisher payout managementReview publisher earnings, prepare payout batches, and track approvals and payment status.Explore feature](https://getleadsource.io/features/publisher-payouts/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Does a network need real-time bidding for every call? +

No. Your routing approach should match the commercial arrangement. Direct and other distribution strategies may be more appropriate for some campaigns.

Are publisher payouts always instant? +

No. Review, approval, available funding, and the configured payment service affect the payout workflow. Do not equate a qualified call with an immediate bank deposit.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)