# Facebook & Instagram campaigns

> Follow social campaign visitors into website calls and form inquiries. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/paid-social/

For Facebook & Instagram campaigns

## Bring the conversation back to the campaign.

Follow social campaign visitors into website calls and form inquiries.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/paid-social/#workflow)

Facebook & Instagram campaigns Illustrative journey

- 01 Source Social service promotion

- 02 Conversation Landing-page inquiry

- 03 Next step Lead reviewed by the team

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/paid-social/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/paid-social/#review)[Common questions](https://getleadsource.io/use-cases/paid-social/#questions)

Built around your day

### Start with the way you work.

A social promotion can create interest long before the person explains what they need. Keep campaign information with website inquiries so your team can review the requests behind the clicks and reactions.

01

#### Give each promotion useful context

Use consistent campaign links for the promotions you want to compare. Check that a visit carries the expected source information.

02

#### Track the ways people inquire

Review calls and website form submissions together where they are connected. Different contact methods can lead to different follow-up needs.

03

#### Review intent in the conversation

Read available transcripts and saved outcomes to understand whether the promotion created suitable service inquiries.

The question worth asking

### Did the promotion generate interest the team could act on?

Review the request and its campaign together. Distinguish relevant inquiries from comments, clicks, and interactions that never became a conversation with the business.

Bring these details into the review

01 Campaign-linked website inquiries

02 Call and form mix

03 Recorded follow-up results

The tools behind the workflow

### Bring the right details together.

[Website attribution & number swappingUse dynamic number insertion to connect website sessions, campaign information, and incoming calls.Explore feature](https://getleadsource.io/features/website-attribution/)[Form trackingConnect website form inquiries with lead records, source information, and your team's follow-up.Explore feature](https://getleadsource.io/features/form-tracking/)[Call transcriptionReview English call transcripts alongside recordings, source information, and the call outcome.Explore feature](https://getleadsource.io/features/transcripts/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Is this a native Meta integration? +

This page describes tracking visits and inquiries from social campaigns. It does not promise a native Meta connection or automatic conversion uploads.

Can we compare different promotions? +

Yes, when campaign information and tracking are set up consistently. Review the inquiries and outcomes as well as the incoming volume.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)