# Google Ads & paid search

> Connect search campaign website visits with the calls and inquiries that follow. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/paid-search/

For Google Ads & paid search

## The click is only the start.

Connect search campaign website visits with the calls and inquiries that follow.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/paid-search/#workflow)

Google Ads & paid search Illustrative journey

- 01 Source Search campaign landing page

- 02 Conversation Website visitor calls

- 03 Next step Inquiry outcome reviewed

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/paid-search/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/paid-search/#review)[Common questions](https://getleadsource.io/use-cases/paid-search/#questions)

Built around your day

### Start with the way you work.

A paid-search visitor can leave the landing page by picking up the phone. Use website attribution to keep available source and campaign details with that call, then review whether the conversation matched the intent of the campaign.

01

#### Keep campaign links consistent

Use campaign information that makes the source understandable in later reporting. Check a real test visit before relying on the attribution.

02

#### Connect visits with calls

Use a website number pool to associate the visitor's session with the incoming call. Size and test the pool around the traffic you expect.

03

#### Evaluate the conversation

Compare call activity with the service requested and the outcome the team records. A click and a connected call still do not prove a sale.

The question worth asking

### What happened after the search visitor left the page?

Open the call with its available source context, then review the conversation and recorded next step. Use that evidence alongside advertising-platform reports.

Bring these details into the review

01 Available campaign source

02 Connected website calls

03 Recorded inquiry outcomes

The tools behind the workflow

### Bring the right details together.

[Website attribution & number swappingUse dynamic number insertion to connect website sessions, campaign information, and incoming calls.Explore feature](https://getleadsource.io/features/website-attribution/)[Lead scoring & quality rulesUse conversation rules and scores to help your team review the quality of incoming leads.Explore feature](https://getleadsource.io/features/lead-scoring/)[Call analytics & reportingReview call activity, sources, destinations, and recorded outcomes across your campaigns.Explore feature](https://getleadsource.io/features/reporting/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Does source tracking automatically send conversions to Google Ads? +

Website attribution and sending conversions back to an ad platform are separate workflows. Confirm the specific connection and conversion setup you need.

Will every call show the exact search keyword? +

No. Keyword visibility depends on the information supplied by the advertising platform and tracking setup. Do not infer a keyword simply from a campaign label.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)