# SEO & organic search

> Review calls from website visitors with the available search source and landing-page context. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/organic-search/

For SEO & organic search

## See the phone conversations behind website discovery.

Review calls from website visitors with the available search source and landing-page context.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/organic-search/#workflow)

SEO & organic search Illustrative journey

- 01 Source Organic service-page visit

- 02 Conversation Visitor calls for an estimate

- 03 Next step Inquiry outcome recorded

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/organic-search/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/organic-search/#review)[Common questions](https://getleadsource.io/use-cases/organic-search/#questions)

Built around your day

### Start with the way you work.

A useful service page may answer enough questions for a visitor to call. Website attribution helps keep the available visit context attached, giving your team another way to evaluate pages that generate inquiries.

01

#### Review the entry page

Use the available landing-page information to understand where the visit started. Look for pages associated with relevant service inquiries.

02

#### Keep source claims grounded

Search engines do not reveal every query. Review what the session actually provides instead of assigning an unsupported keyword to the call.

03

#### Look at the inquiry quality

Read the conversation and saved outcome. A page generating relevant estimate requests may deserve a different review from one generating unrelated questions.

The question worth asking

### Which website pages help people start a useful conversation?

Compare the available visit context with the call request and outcome. Treat the result as one input to your content review, alongside your other website analytics.

Bring these details into the review

01 Available search source

02 Landing-page context

03 Recorded inquiry quality

The tools behind the workflow

### Bring the right details together.

[Website attribution & number swappingUse dynamic number insertion to connect website sessions, campaign information, and incoming calls.Explore feature](https://getleadsource.io/features/website-attribution/)[Call transcriptionReview English call transcripts alongside recordings, source information, and the call outcome.Explore feature](https://getleadsource.io/features/transcripts/)[Call analytics & reportingReview call activity, sources, destinations, and recorded outcomes across your campaigns.Explore feature](https://getleadsource.io/features/reporting/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Does this reveal every organic search query? +

No. Available source and page context does not guarantee access to a visitor's exact search query.

Can I track calls from visitors who return later? +

Attribution depends on the tracking information available for the session and call. Test the journeys important to your business rather than assuming every return visit is identified perfectly.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)