# Offline advertising

> Track calls from signs, print, radio, television, and other campaigns with dedicated numbers. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/offline-marketing/

For Offline advertising

## Give the printed number a measurable purpose.

Track calls from signs, print, radio, television, and other campaigns with dedicated numbers.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/offline-marketing/#workflow)

Offline advertising Illustrative journey

- 01 Source Offline promotion

- 02 Conversation Campaign number rings

- 03 Next step Call outcome reviewed

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/offline-marketing/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/offline-marketing/#review)[Common questions](https://getleadsource.io/use-cases/offline-marketing/#questions)

Built around your day

### Start with the way you work.

When someone hears or sees an ad away from your website, a dedicated phone number can keep that source visible. Plan the number around the campaign and review the conversation after it reaches the team.

01

#### Separate campaigns deliberately

Use different numbers where you need different answers. One shared number across several promotions cannot distinguish which promotion the caller encountered.

02

#### Keep the published number consistent

Check the digits and receiving route before materials go out. A routing test is especially useful when printed assets will remain in circulation.

03

#### Evaluate what the calls became

Review the request and saved next step with the source. Compare campaign periods while allowing for materials that continue generating calls later.

The question worth asking

### Which offline promotion brought the conversation?

Use the campaign number as the source, then review the inquiry and its outcome. Keep your interpretation at the campaign level the number actually represents.

Bring these details into the review

01 Calls to each campaign number

02 Answer coverage

03 Outcomes during and after the campaign

The tools behind the workflow

### Bring the right details together.

[Tracking numbersFind and manage US local and toll-free numbers for the campaigns, clients, and locations you track.Explore feature](https://getleadsource.io/features/tracking-numbers/)[Call routingSend callers to the right team with direct, priority, round-robin, and weighted call routing.Explore feature](https://getleadsource.io/features/call-routing/)[Call analytics & reportingReview call activity, sources, destinations, and recorded outcomes across your campaigns.Explore feature](https://getleadsource.io/features/reporting/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Can one number distinguish several printed ads? +

Not by itself. If several ads share a number, calls identify that shared source. Use separate numbers when you need to compare the ads independently.

Should I retire the number as soon as the ad ends? +

Consider how long people may keep or encounter the material. Review ongoing activity before changing a number associated with published advertising.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)