# Multi-location businesses & franchises > Organize tracking numbers and call routes by branch. Compare location campaigns, answer coverage, and recorded outcomes with a practical regional review plan. Canonical page: https://getleadsource.io/use-cases/multi-location/ For Multi-location businesses & franchises ## Call tracking for multiple locations and franchises. Keep location-specific campaigns and calls understandable across a growing group of local teams. [Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/multi-location/#workflow) Multi-location businesses & franchises Illustrative journey - 01 Source Austin service campaign - 02 Conversation Austin front desk - 03 Next step Local appointment request One inquiry. Its context stays connected. [Your workflow](https://getleadsource.io/use-cases/multi-location/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/multi-location/#review)[Planning your review](https://getleadsource.io/use-cases/multi-location/#decision-guide)[Common questions](https://getleadsource.io/use-cases/multi-location/#questions) Built around your day ### Start with the way you work. A regional campaign may reach several towns, but the caller still needs one local team. Organize numbers and campaigns around locations so your review can distinguish marketing performance from a call-handling problem at a particular branch. 01 #### Keep location and campaign connected Assign numbers around the locations and promotions you need to compare. Use consistent naming so another teammate can understand the structure. 02 #### Route for the local working day Connect each campaign to the appropriate receiving team and hours. Check time zones and fallback handling when locations operate on different schedules. 03 #### Compare with local context Review call activity and saved outcomes by location. Consider differences in opening hours and service coverage before drawing conclusions from raw call totals. The question worth asking ### Is the campaign reaching the location it was built for? Follow the tracking number through the route, then review the receiving team's result. Use separate accounts where the business structure calls for stronger separation. Bring these details into the review 01 Calls by location 02 Local answer coverage 03 Outcomes by service campaign The tools behind the workflow ### Bring the right details together. [Tracking numbersFind and manage US local and toll-free numbers for the campaigns, clients, and locations you track.Explore feature](https://getleadsource.io/features/tracking-numbers/)[Call routingSend callers to the right team with direct, priority, round-robin, and weighted call routing.Explore feature](https://getleadsource.io/features/call-routing/)[Multiple client accountsManage separate business accounts while keeping a consistent way to track calls and review campaigns.Explore feature](https://getleadsource.io/features/team-access/) Make an informed choice ### Measure each branch without losing the regional picture. Multi-location call tracking starts with a structure your local teams can recognize. Assign numbers and campaigns around the branch and promotion, then connect each entry point to the correct receiving route. Lead Source supports campaign organization and separate accounts where the business needs distinct access. A location's marketing identity and the destination that answers should remain explicit. Use a consistent naming pattern, such as branch, service, and channel, so regional reviews compare like with like. Check the local timezone and business hours before evaluating unanswered calls. A branch open six days a week and one open four days should not be ranked by raw volume without explaining that difference. Illustrative two-location campaign plan Campaign Receiving arrangement Review alongside call totals Austin · repairs · paid search Austin team during its local working hours Answer coverage and repair inquiry outcomes Dallas · installations · paid search Dallas team and its configured fallback Estimate requests and follow-up status Regional promotion A deliberately chosen route for that campaign Which location actually received each inquiry #### A caller's area code is not a branch assignment. People keep mobile numbers when they move and may call on behalf of another property. Use the campaign's intended location and confirm the requested service address through your intake process. Do not assume a local tracking number automatically identifies the nearest branch or that a regional campaign's total belongs equally to every location. Before expanding to another branch, test that branch's number, working hours, and fallback destination. Review who can access its calls and exports. During the regional review, compare qualified inquiries and answer coverage using consistent definitions, then inspect local circumstances before reallocating spend. Centralized reporting is most useful when the local detail remains available. #### Put the next step into practice. [Review Google Business Profile call trackingPlan location-specific number assignments and understand attribution limits.](https://getleadsource.io/learn/google-business-profile-call-tracking/)[Plan call tracking around local SEOKeep your public business information and campaign inventory coherent.](https://getleadsource.io/learn/call-tracking-and-local-seo/)[Review larger account requirementsBring your branch structure, access needs, and expected usage into the discussion.](https://getleadsource.io/enterprise/) Before you start ### A few useful details. Fit the setup to your actual campaigns, receiving team, and follow-up process. Can locations have different call routes? + Use campaign and number assignments that match each location's receiving team. Test the expected path for each location before running traffic. Should every location be a separate account? + That depends on who manages and accesses the information. Separate accounts are useful when businesses or teams need distinct access and operations. [Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/) Meet your next growth tool ### Let’s connect the dots on your calls. Get an early look at Lead Source, built for the way your business handles calls. [Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)