# Proving marketing value

> Connect campaign activity with the inquiries and outcomes your business actually records. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/marketing-roi/

For Proving marketing value

## Bring the conversation into the budget discussion.

Connect campaign activity with the inquiries and outcomes your business actually records.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/marketing-roi/#workflow)

Proving marketing value Illustrative journey

- 01 Source Campaign investment

- 02 Conversation Tracked inquiry

- 03 Next step Recorded business outcome

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/marketing-roi/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/marketing-roi/#review)[Common questions](https://getleadsource.io/use-cases/marketing-roi/#questions)

Built around your day

### Start with the way you work.

A cost-per-call figure can hide very different results. Build a review around the marketing source, the conversation, and the next step the receiving team recorded so budget decisions have a clear basis.

01

#### Start with consistent sources

Use campaign numbers and website attribution so the incoming calls have a useful source.

02

#### Agree on the outcome definition

Separate connected calls, qualified inquiries, appointments, and completed sales. Only use outcomes that your team has actually recorded.

03

#### Compare the evidence

Review reports and selected conversations alongside spend from your business records. Make assumptions visible when calculating return.

The question worth asking

### Which marketing activity created outcomes you can support?

Use recorded outcomes and relevant costs together. A call-tracking report supplies part of the evidence; it does not automatically know your complete revenue or margin.

Bring these details into the review

01 Campaign source

02 Recorded outcome definition

03 Relevant marketing and usage costs

The tools behind the workflow

### Bring the right details together.

[Call trackingSee which campaigns generate calls, then connect the source with the conversation and its outcome.Explore feature](https://getleadsource.io/features/call-tracking/)[Lead management & outcomesOrganize people, custom lead details, follow-up stages, and recorded outcomes alongside call activity.Explore feature](https://getleadsource.io/features/lead-management/)[Custom reports & CSV exportsFilter call and operational reports, then download results as a spreadsheet-ready CSV file.Explore feature](https://getleadsource.io/features/report-exports/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Does call tracking calculate my complete profit automatically? +

No. Profit requires reliable revenue and cost information. Use the available call records alongside the rest of your business data.

Why review conversations as well as reports? +

They help explain whether the inquiry matched the campaign and whether a saved outcome is supported by the actual call.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)