# Local businesses

> Connect local advertising with the calls, inquiries, and follow-up your business receives. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/local-businesses/

For Local businesses

## Know what brings the neighborhood to you.

Connect local advertising with the calls, inquiries, and follow-up your business receives.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/local-businesses/#workflow)

Local businesses Illustrative journey

- 01 Source Neighborhood promotion

- 02 Conversation Service inquiry

- 03 Next step Estimate arranged

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/local-businesses/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/local-businesses/#review)[Common questions](https://getleadsource.io/use-cases/local-businesses/#questions)

Built around your day

### Start with the way you work.

A postcard, a search result, and a word-of-mouth visit can all end with the same ringing phone. Give your main marketing sources a clear identity so you can tell which ones bring the inquiries your team wants to handle.

01

#### Separate the sources you pay for

Use dedicated numbers for promotions and website attribution for visits. Start with the campaigns you need to evaluate rather than trying to label everything at once.

02

#### Connect to the people who answer

Route calls to the local team and plan what happens outside its working hours. Review unanswered attempts when a promotion creates more demand.

03

#### Record what the customer needed

Use call details, available recordings, and saved outcomes to distinguish new work from repeat questions. A high call total alone does not prove a campaign worked.

The question worth asking

### Which promotion brought a useful new inquiry?

Review the campaign alongside the conversation and outcome. Compare similar periods and the kinds of jobs requested before deciding whether to repeat a promotion.

Bring these details into the review

01 Calls by promotion

02 Answered and unanswered attempts

03 Recorded inquiry outcomes

The tools behind the workflow

### Bring the right details together.

[Call trackingSee which campaigns generate calls, then connect the source with the conversation and its outcome.Explore feature](https://getleadsource.io/features/call-tracking/)[Business hours & fallback routingUse schedules and fallback handling to match incoming calls with the team's availability.Explore feature](https://getleadsource.io/features/business-hours/)[Lead management & outcomesOrganize people, custom lead details, follow-up stages, and recorded outcomes alongside call activity.Explore feature](https://getleadsource.io/features/lead-management/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Do I need to replace my main business number? +

You can use campaign tracking numbers that route to your receiving team. Plan any change to an established public number separately.

Can I track printed advertising? +

Yes. Give a print campaign a dedicated number so calls to that number can be associated with that source.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)