# Evaluating lead quality

> Combine conversation evidence, quality rules, and saved outcomes when reviewing campaign leads. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/lead-quality/

For Evaluating lead quality

## Look beyond the volume to the request.

Combine conversation evidence, quality rules, and saved outcomes when reviewing campaign leads.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/lead-quality/#workflow)

Evaluating lead quality Illustrative journey

- 01 Source Campaign call

- 02 Conversation Request reviewed against criteria

- 03 Next step Human assessment recorded

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/lead-quality/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/lead-quality/#review)[Common questions](https://getleadsource.io/use-cases/lead-quality/#questions)

Built around your day

### Start with the way you work.

More calls can mean more opportunity, more irrelevant inquiries, or simply more repeat contact. Agree on what makes a useful lead, then inspect the conversations behind the report.

01

#### Define useful criteria

Choose service fit and conversation signals that the team can explain. Keep quality rules distinct from a promise of a future sale.

02

#### Review supporting evidence

Use recordings, transcripts, and analysis quotes to inspect the result. Check uncertain or disputed calls before relying on the label.

03

#### Feed the learning into campaign reviews

Compare consistent criteria across sources. Discuss whether the problem was traffic quality, the offer, or the way the call was handled.

The question worth asking

### What makes this inquiry useful to the receiving business?

Connect the service request, available evidence, and recorded outcome. A score can help organize the review, but it should not replace understanding the conversation.

Bring these details into the review

01 Service fit

02 Evidence behind analysis results

03 Reviewed outcomes by source

The tools behind the workflow

### Bring the right details together.

[AI transcript analysisCheck call transcripts automatically, review supporting quotes, and add a human assessment.Explore feature](https://getleadsource.io/features/ai-transcript-analysis/)[Lead scoring & quality rulesUse conversation rules and scores to help your team review the quality of incoming leads.Explore feature](https://getleadsource.io/features/lead-scoring/)[Call recordingReview recorded calls with their campaign, routing details, and saved outcomes.Explore feature](https://getleadsource.io/features/call-recording/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Should the highest-scoring call always get priority? +

A score is one signal. Consider the person's request, timing, eligibility, and the team's review before deciding the next action.

Can we use different criteria for different workflows? +

Choose the quality rules appropriate to the workflow being reviewed. Keep the criteria clear when comparing reports.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)