# Lead generation companies

> Connect campaigns, call quality, partner delivery, and the recorded value of each opportunity. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/lead-generation/

For Lead generation companies

## Follow the lead from first interest to delivery.

Connect campaigns, call quality, partner delivery, and the recorded value of each opportunity.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/lead-generation/#workflow)

Lead generation companies Illustrative journey

- 01 Source Service campaign landing page

- 02 Conversation Eligible receiving business

- 03 Next step Qualification reviewed

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/lead-generation/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/lead-generation/#review)[Common questions](https://getleadsource.io/use-cases/lead-generation/#questions)

Built around your day

### Start with the way you work.

A lead generation business needs to understand both sides of the call: where demand came from and what happened when it reached the receiving business. Keep those stages connected before judging a source by volume or a buyer by revenue alone.

01

#### Keep source quality visible

Use numbers and website attribution to identify the campaign. Review recordings and outcomes to learn which traffic produces relevant service inquiries.

02

#### Match delivery to the opportunity

Use buyer requirements, locations, hours, and capacity when routing. The best-looking price is irrelevant if the receiver cannot handle the request.

03

#### Connect delivery with commercial records

Review qualification and agreed pricing alongside buyer charges and publisher earnings. Keep corrections connected to the original call.

The question worth asking

### Did the source create a call the receiving business could use?

Compare the inquiry, the receiving buyer, and the qualification result. That gives your team a more useful view than cost per incoming call on its own.

Bring these details into the review

01 Source and campaign

02 Delivery eligibility

03 Qualified commercial outcomes

The tools behind the workflow

### Bring the right details together.

[Website attribution & number swappingUse dynamic number insertion to connect website sessions, campaign information, and incoming calls.Explore feature](https://getleadsource.io/features/website-attribution/)[Geographic targeting & call capsApply location, operating-hour, and capacity requirements before choosing a receiving buyer.Explore feature](https://getleadsource.io/features/geographic-targeting/)[Call qualification & disputesApply commercial call rules and review disputed outcomes against the call details and agreed terms.Explore feature](https://getleadsource.io/features/call-qualification/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Can I start with tracking before running pay per call? +

Yes. Call tracking and call-business operations have separate plans and workflows. Choose the plan that matches what you need to operate.

Are outside traffic partners supported? +

Publisher management and bidding connections support partner workflows. Each connection and commercial arrangement still needs configuration and testing.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)