# Direct mail campaigns

> Assign tracking numbers to postcards and mail campaigns, then review the resulting inquiries. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/direct-mail/

For Direct mail campaigns

## Know which mail drop made the phone ring.

Assign tracking numbers to postcards and mail campaigns, then review the resulting inquiries.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/direct-mail/#workflow)

Direct mail campaigns Illustrative journey

- 01 Source Neighborhood postcard

- 02 Conversation Recipient calls the printed number

- 03 Next step Estimate inquiry recorded

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/direct-mail/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/direct-mail/#review)[Common questions](https://getleadsource.io/use-cases/direct-mail/#questions)

Built around your day

### Start with the way you work.

Mail campaigns arrive in different neighborhoods at different times. Give the drops you want to compare their own tracking so the review can connect incoming calls with the promotion people received.

01

#### Choose the level of comparison

Decide whether you need to distinguish a creative, mailing area, or drop. Assign numbers at that level before printing.

02

#### Check the receiving experience

Test the number and call route before distributing the mail. Confirm the receiving team understands the offer being promoted.

03

#### Allow for delayed response

People may keep a postcard and call later. Review activity over a suitable period and keep that timing in mind when comparing drops.

The question worth asking

### Did this mailing create the inquiries it was designed to generate?

Compare the calls to the campaign number with the requests and outcomes your team records. Match the reporting period to how the mailing was distributed.

Bring these details into the review

01 Calls by mail drop

02 Response timing

03 Recorded inquiry outcomes

The tools behind the workflow

### Bring the right details together.

[Tracking numbersFind and manage US local and toll-free numbers for the campaigns, clients, and locations you track.Explore feature](https://getleadsource.io/features/tracking-numbers/)[Call recordingReview recorded calls with their campaign, routing details, and saved outcomes.Explore feature](https://getleadsource.io/features/call-recording/)[Custom reports & CSV exportsFilter call and operational reports, then download results as a spreadsheet-ready CSV file.Explore feature](https://getleadsource.io/features/report-exports/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Can I compare two postcard designs? +

Use a separate tracking number for each design if you need to distinguish their calls. Keep other differences in distribution in mind when comparing results.

Does a tracking number identify the exact household? +

No. A campaign number identifies the source it was assigned to. It does not prove which household saw the mailing.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)