# Managing call supply & demand

> Review publisher traffic, buyer eligibility, bid responses, and commercial call outcomes. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/use-cases/call-supply-demand/

For Managing call supply & demand

## Connect available calls with buyers ready to receive them.

Review publisher traffic, buyer eligibility, bid responses, and commercial call outcomes.

[Explore the walkthrough](https://getleadsource.io/demo/)[See the workflow](https://getleadsource.io/use-cases/call-supply-demand/#workflow)

Managing call supply & demand Illustrative journey

- 01 Source Publisher call opportunity

- 02 Conversation Eligible buyer connection

- 03 Next step Qualification and earnings reviewed

One inquiry. Its context stays connected.

[Your workflow](https://getleadsource.io/use-cases/call-supply-demand/#workflow)[What to reviewThe tools](https://getleadsource.io/use-cases/call-supply-demand/#review)[Common questions](https://getleadsource.io/use-cases/call-supply-demand/#questions)

Built around your day

### Start with the way you work.

A call business needs supply and demand to meet at the right moment. Track the calls publishers send, the buyers available to accept them, and the conditions that determine a useful delivery.

01

#### Make the demand specific

Keep service, location, hours, capacity, and financial requirements current. A buyer's eligibility can change even when its price does not.

02

#### Understand the unmatched calls

Review no-bid and no-match outcomes. Check whether the issue was coverage, capacity, connection setup, or the opportunity itself.

03

#### Follow delivery into the commercial result

Review qualification and earnings against the terms. A successful connection and an approved payment are different stages.

The question worth asking

### Where did this call meet a buyer's actual demand?

Inspect the eligibility and bidding decision, then the delivered conversation and qualification. Keep the full path visible when evaluating a source or receiving partner.

Bring these details into the review

01 Available buyer coverage

02 Bid and no-match results

03 Qualified delivered calls

The tools behind the workflow

### Bring the right details together.

[Real-time biddingRequest bids from connected buyers and review how a call is matched to an eligible offer.Explore feature](https://getleadsource.io/features/real-time-bidding/)[Geographic targeting & call capsApply location, operating-hour, and capacity requirements before choosing a receiving buyer.Explore feature](https://getleadsource.io/features/geographic-targeting/)[Call qualification & disputesApply commercial call rules and review disputed outcomes against the call details and agreed terms.Explore feature](https://getleadsource.io/features/call-qualification/)

Before you start

### A few useful details.

Fit the setup to your actual campaigns, receiving team, and follow-up process.

Does every incoming call have an eligible buyer? +

No. Coverage, capacity, funding, and the call's details can leave an opportunity without a match. Plan and test the handling of that situation.

Should every campaign use bidding? +

No. Use the distribution approach that fits the relationship and commercial arrangement, then review its actual results.

[Explore all use cases](https://getleadsource.io/use-cases/)[Browse all features](https://getleadsource.io/features/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)