# Real-time bidding

> Request bids from connected buyers and review how a call is matched to an eligible offer. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/features/real-time-bidding/

[Real-time bidding
Let eligible buyers compete for the call.
Request bids from connected buyers and review how a call is matched to an eligible offer.

Explore the walkthrough](https://getleadsource.io/features/#partners)[See pricing](https://getleadsource.io/pricing/)

Pay per call · Built for US call workflows

Lead Source Illustrative example

01 Connect eligible buyers 02 Request and evaluate bids 03 Review the call handoff

Real-time bidding

- Call Repair inquiry in covered ZIP

- Auction Eligible buyers return bids

- Result Selected bid linked to delivery

### Connect eligible buyers

Configure the buyer connections and campaign terms.

Real-time bidding

- Call Repair inquiry in covered ZIP

- Auction Eligible buyers return bids

- Result Selected bid linked to delivery

### Request and evaluate bids

Compare responses against the requirements for that call.

Real-time bidding

- Call Repair inquiry in covered ZIP

- Auction Eligible buyers return bids

- Result Selected bid linked to delivery

### Review the call handoff

Follow the selected bid through the connection and outcome.

Explore the steps above. Sample details show the workflow, not a live account.

[What you can do](https://getleadsource.io/features/real-time-bidding/#capabilities)[The workflow](https://getleadsource.io/features/real-time-bidding/#workflow)[Common questions](https://getleadsource.io/features/real-time-bidding/#questions)[Related features](https://getleadsource.io/features/real-time-bidding/#related)

Pay per call

### What changes in your day.

A call's value can vary with its service, location, and the buyers available right now. Real-time bidding asks connected buyers for a price before committing the call, bringing demand into the routing decision.

01

#### Ask the buyers before connecting

Send a bidding request to configured buyer connections. Collect the responses and apply the campaign's eligibility and pricing requirements.

02

#### Keep the winning bid connected to delivery

A price alone is not the complete transaction. Check the agreed bid and the call handoff together so the selected buyer matches the terms used for the connection.

03

#### Test an auction before relying on it

Review bidding behavior with a test. Inspect no-bid responses, unavailable buyers, and failed attempts as well as the successful path.

From setup to review

### Put it to work.

- 01

#### Connect eligible buyers

Configure the buyer connections and campaign terms.

- 02

#### Request and evaluate bids

Compare responses against the requirements for that call.

- 03

#### Review the call handoff

Follow the selected bid through the connection and outcome.

### Put the workflow to the test.

Test bids, no-match results, and expiry. Review setup, failure cases, and the evidence behind an outcome.

[Read the practical guide](https://getleadsource.io/docs/publisher-ping-post/)

A closer look

### Useful answers before you start.

Explore the workflow above, then bring your own requirements to an early-access
conversation.

Does the highest price always win? +

A bid still needs to meet the configured eligibility and commercial rules. An unavailable or ineligible buyer should not receive a call simply because its quoted price is higher.

Can I test buyer bidding before sending live calls? +

The bidding workflow includes auction testing. Use it to review responses and failure cases before depending on a connection.

Connect the next step

### Works with the rest of your call workflow.

[Publisher ping/post connectionsLet a publisher's system request a price and use the accepted terms for the call handoff.Explore feature](https://getleadsource.io/features/publisher-ping-post/)[Buyer managementManage the businesses buying calls, their contact details, receiving numbers, and commercial settings.Explore feature](https://getleadsource.io/features/buyer-management/)[Geographic targeting & call capsApply location, operating-hour, and capacity requirements before choosing a receiving buyer.Explore feature](https://getleadsource.io/features/geographic-targeting/)

[Browse all features](https://getleadsource.io/features/)[Find your use case](https://getleadsource.io/use-cases/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)
