# Lead scoring & quality rules > Use conversation rules and scores to help your team review the quality of incoming leads. Explore the workflow with Lead Source. Canonical page: https://getleadsource.io/features/lead-scoring/ [Lead scoring & quality rules Define what a useful call sounds like. Use conversation rules and scores to help your team review the quality of incoming leads. Explore the walkthrough](https://getleadsource.io/features/#intelligence)[See pricing](https://getleadsource.io/pricing/) Conversation intelligence · Built for US call workflows Lead Source Illustrative example 01 Define a useful inquiry 02 Review calls against the rules 03 Compare recorded outcomes Conversation review Caller “I need a repair. Could someone call me back about an estimate?” Signal Requested service matches ### Define a useful inquiry Choose the conversation signals and rules that matter for this workflow. Conversation review Caller “I need a repair. Could someone call me back about an estimate?” Conversation Estimate requested ### Review calls against the rules Look at the score together with the transcript and supporting evidence. Conversation review Caller “I need a repair. Could someone call me back about an estimate?” Human review Follow-up appropriate ### Compare recorded outcomes Use the review to inform follow-up and campaign decisions. Explore the steps above. Sample details show the workflow, not a live account. [What you can do](https://getleadsource.io/features/lead-scoring/#capabilities)[The workflow](https://getleadsource.io/features/lead-scoring/#workflow)[Common questions](https://getleadsource.io/features/lead-scoring/#questions)[Related features](https://getleadsource.io/features/lead-scoring/#related) Conversation intelligence ### What changes in your day. Two campaigns can generate the same number of calls and very different opportunities. Define what matters to your business, then use those criteria to review the conversations behind the totals. 01 #### Make quality criteria explicit Choose the phrases and scoring rules that reflect a useful inquiry. Keep the criteria understandable to the people reviewing calls and discussing results. 02 #### Use consistent review criteria Apply the same questions across campaign reviews. Compare like with like rather than changing the definition of a good lead every time the report changes. 03 #### Check the conversation behind the score A score is a signal for review, not a guarantee of a sale. Open the evidence and record the outcome your team actually observed. From setup to review ### Put it to work. - 01 #### Define a useful inquiry Choose the conversation signals and rules that matter for this workflow. - 02 #### Review calls against the rules Look at the score together with the transcript and supporting evidence. - 03 #### Compare recorded outcomes Use the review to inform follow-up and campaign decisions. A closer look ### Useful answers before you start. Explore the workflow above, then bring your own requirements to an early-access conversation. Can a high score guarantee a conversion? + No. A score summarizes the criteria used in the review. A sale, appointment, or other outcome still needs to happen and be recorded. Is lead scoring the same as pay-per-call qualification? + No. Conversation quality rules help assess an inquiry. Pay-per-call qualification determines whether a call meets the commercial rules agreed for that campaign. Connect the next step ### Works with the rest of your call workflow. [AI transcript analysisCheck call transcripts automatically, review supporting quotes, and add a human assessment.Explore feature](https://getleadsource.io/features/ai-transcript-analysis/)[Call analytics & reportingReview call activity, sources, destinations, and recorded outcomes across your campaigns.Explore feature](https://getleadsource.io/features/reporting/)[Call qualification & disputesApply commercial call rules and review disputed outcomes against the call details and agreed terms.Explore feature](https://getleadsource.io/features/call-qualification/) [Browse all features](https://getleadsource.io/features/)[Find your use case](https://getleadsource.io/use-cases/)[Compare platforms](https://getleadsource.io/compare/) Meet your next growth tool ### Let’s connect the dots on your calls. Get an early look at Lead Source, built for the way your business handles calls. [Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)