# Form tracking

> Connect website form inquiries with lead records, source information, and your team's follow-up. Explore the workflow with Lead Source.

Canonical page: https://getleadsource.io/features/form-tracking/

[Form tracking
Keep the leads that never pick up the phone.
Connect website form inquiries with lead records, source information, and your team's follow-up.

Explore the walkthrough](https://getleadsource.io/features/#tracking)[See pricing](https://getleadsource.io/pricing/)

Tracking & attribution · Built for US call workflows

Lead Source Illustrative example

01 Connect a form 02 Review the request 03 Follow up with context

Form tracking

- Request Heating repair estimate

- Preferred contact Tomorrow morning

- Lead stage Ready for follow-up

### Connect a form

Choose the website inquiry flow you want to track and check a test submission.

Form tracking

- Request Heating repair estimate

- Preferred contact Tomorrow morning

- Lead stage Ready for follow-up

### Review the request

Look at the submitted details and the source information available.

Form tracking

- Request Heating repair estimate

- Preferred contact Tomorrow morning

- Lead stage Ready for follow-up

### Follow up with context

Move the lead through your process and record the outcome of the conversation.

Explore the steps above. Sample details show the workflow, not a live account.

[What you can do](https://getleadsource.io/features/form-tracking/#capabilities)[The workflow](https://getleadsource.io/features/form-tracking/#workflow)[Common questions](https://getleadsource.io/features/form-tracking/#questions)[Related features](https://getleadsource.io/features/form-tracking/#related)

Tracking & attribution

### What changes in your day.

Some customers want a quote in writing. Others cannot call during business hours. Bring form inquiries into the same lead workflow as phone conversations so your team can review the request and decide what happens next.

01

#### Capture website inquiries

Connect website form tracking to collect submissions as leads. Test the forms on your own site so the fields your team needs arrive as expected.

02

#### Ask for useful information

Use lead fields to organize details such as requested service, location, and preferred contact time. Keep the request understandable to the person following up.

03

#### Give the inquiry a next step

Review submissions, identify unwanted entries, and update the lead's stage. A submission is a starting point; your team still decides whether it is a useful opportunity.

From setup to review

### Put it to work.

- 01

#### Connect a form

Choose the website inquiry flow you want to track and check a test submission.

- 02

#### Review the request

Look at the submitted details and the source information available.

- 03

#### Follow up with context

Move the lead through your process and record the outcome of the conversation.

A closer look

### Useful answers before you start.

Explore the workflow above, then bring your own requirements to an early-access
conversation.

Can I collect leads without a phone call? +

Yes. Form submissions can create leads for your team to review and follow up. The caller does not need to place a call first.

Is a form submission permission to send marketing texts? +

Do not treat every submission as permission for every kind of contact. Keep the person's stated contact preferences and permission information with the lead.

Connect the next step

### Works with the rest of your call workflow.

[Lead management & outcomesOrganize people, custom lead details, follow-up stages, and recorded outcomes alongside call activity.Explore feature](https://getleadsource.io/features/lead-management/)[Website attribution & number swappingUse dynamic number insertion to connect website sessions, campaign information, and incoming calls.Explore feature](https://getleadsource.io/features/website-attribution/)[Callbacks & appointmentsOrganize callbacks, follow-up tasks, and appointments around the inquiry that started them.Explore feature](https://getleadsource.io/features/callbacks-appointments/)

[Browse all features](https://getleadsource.io/features/)[Find your use case](https://getleadsource.io/use-cases/)[Compare platforms](https://getleadsource.io/compare/)

Meet your next growth tool

### Let’s connect the dots on your calls.

Get an early look at Lead Source, built for the way your business handles calls.

[Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)
