# Campaign experiments > Review experiment assignments and results using consistent call and campaign criteria. Explore the workflow with Lead Source. Canonical page: https://getleadsource.io/features/campaign-experiments/ [Campaign experiments Compare a change before making it the default. Review experiment assignments and results using consistent call and campaign criteria. Explore the walkthrough](https://getleadsource.io/features/#reporting)[See pricing](https://getleadsource.io/pricing/) Reporting & monitoring · Built for US call workflows Lead Source Illustrative example 01 Define the comparison 02 Run and observe 03 Decide what to keep Sample activity Question Mon Tue Wed Thu Fri Which campaign approach performs better? ### Define the comparison Choose a focused campaign question and the result you want to review. Sample activity Evidence Mon Tue Wed Thu Fri Assigned calls and outcomes ### Run and observe Review assignments and allow enough relevant activity to assess the change. Sample activity Decision Mon Tue Wed Thu Fri Team reviews the results ### Decide what to keep Inspect the results and make a deliberate decision about the next configuration. Explore the steps above. Sample details show the workflow, not a live account. [What you can do](https://getleadsource.io/features/campaign-experiments/#capabilities)[The workflow](https://getleadsource.io/features/campaign-experiments/#workflow)[Common questions](https://getleadsource.io/features/campaign-experiments/#questions)[Related features](https://getleadsource.io/features/campaign-experiments/#related) Reporting & monitoring ### What changes in your day. A new approach should be judged against a clear question. Use experiments to organize the comparison, inspect the results, and decide whether the change is worth keeping. 01 #### Make the question specific Choose the change you want to evaluate and the outcome that matters. Keep unrelated changes out of the comparison where possible. 02 #### Review the groups and results Inspect how the experiment was assigned and compare the available outcomes. Small or uneven samples deserve a closer look before you act. 03 #### Keep the final decision with your team An experiment report is evidence for a decision. It does not mean the system automatically selects or deploys a winning configuration. From setup to review ### Put it to work. - 01 #### Define the comparison Choose a focused campaign question and the result you want to review. - 02 #### Run and observe Review assignments and allow enough relevant activity to assess the change. - 03 #### Decide what to keep Inspect the results and make a deliberate decision about the next configuration. A closer look ### Useful answers before you start. Explore the workflow above, then bring your own requirements to an early-access conversation. Does Lead Source automatically deploy the winner? + No. The experiment workflow provides assignments and comparative results. Your team decides whether and how to apply a change. Is a small early difference enough to make a decision? + Not necessarily. Consider sample size, consistency, and whether the groups are comparable before treating an observed difference as reliable. Connect the next step ### Works with the rest of your call workflow. [Call analytics & reportingReview call activity, sources, destinations, and recorded outcomes across your campaigns.Explore feature](https://getleadsource.io/features/reporting/)[Lead scoring & quality rulesUse conversation rules and scores to help your team review the quality of incoming leads.Explore feature](https://getleadsource.io/features/lead-scoring/)[Call trackingSee which campaigns generate calls, then connect the source with the conversation and its outcome.Explore feature](https://getleadsource.io/features/call-tracking/) [Browse all features](https://getleadsource.io/features/)[Find your use case](https://getleadsource.io/use-cases/)[Compare platforms](https://getleadsource.io/compare/) Meet your next growth tool ### Let’s connect the dots on your calls. Get an early look at Lead Source, built for the way your business handles calls. [Explore the walkthrough](https://getleadsource.io/demo/)[Explore the platform](https://getleadsource.io/platform/)